web statistics "Dash": In-Game Advertising to Grow...

Tuesday, September 13, 2005

In-Game Advertising to Grow...

I've been intrested in the whole advertising in video games for a while now. The video game industry is worth about 10 billion dollars (more than box office receipts) and is expected to grow to 16.9 billion in 2008.

In-Game advertising projections from eMarketer.com:


Advergames are promotional games created by companies and is usually associated with viral marekting technigques. Examples can be found here and here.

In-game advertising are a little more subtle. Many video games are set in real world stituations like first-person, multiplayer games with settings in cities, building etc. That is, in places where you would expect to see advertising. Game publishers have now realised that a) in-game ads (like billboards on walls) add to the realism of the game and b) advertising can make them extra money. Check out a few examples here.

Media guru Jack Myers (via Clickz):

According to the Jack Myers 2006 Marketing and Advertising Spending Forecast, in-game advertising is expected to grow by 40 percent in 2006, though it will still represent less than one percent of total ad spend. Online advertising will increase by 27 percent to reach a 6.4 percent market share. Movie screen advertising is expected to grow by 25 percent; branded entertainment, local and regional cable, and custom publishing will each grow less than 20 percent each.


SHAMELESS PLUG 101 UPDATE: Ad-Bay's first in-game ad space listed!

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