web statistics "Dash": Learn the Ins and Outs of In-Game Ads...

Friday, September 23, 2005

Learn the Ins and Outs of In-Game Ads...

IGA Partners (via Clickz) have announced their "Gaming 101" edcuational classes to teach the market about the in-game advertising industry:
This September, kids aren't the only ones back in school. Media buyers and planners, strategists, brand managers, CMOs, media supervisors, and creative directors are hitting the books to learn more about an increasingly effective method of interactive promotion: in-game advertising.Agencies around the world are enrolling their teams in Gaming 101, a series of informative sessions offered by full-service in-game advertising media group IGA Partners. The goal, the company says, is to "educate the marketplace on the current and near future videogaming landscape, the changing demographics of gamers, how the hardware platforms differ from each other, and post importantly, how to run in-game advertising campaigns that get the right results."


Other interesting facts:
Activision and Nielsen Entertainment have reported 67 percent of gamers believe in-game advertising makes games more realistic and 40 percent of male gamers say in-game ads influence their purchasing decisions.


According to Yankee Group, the video game industry will swell to over $8.3 billion by 2008 and boast over 126 million gamers, many of whom will be over the age of 35. It also projects the advergaming market will reach $260 million by 2008, compared with a mere $79 million in 2003. Forrester Research predicts a quarter of North American households will be playing video games online by 2007.

10 Comments:

At 12:49 PM, Blogger joejones86086917 said...

i thought your blog was cool and i think you may like this cool Website. now just Click Here

 
At 6:53 PM, Blogger giantbil3 said...

Hi, I was just blog surfing and found you! If you are interested, go see my advertising product related site. It isnt anything special but you may still find something of interest.

 
At 6:09 AM, Blogger giantbil4 said...

Very interesting post i have to say. I have similar info on my site if you're interested online billboard advertising related site. Feel free to take a look :)

 
At 9:27 AM, Blogger giantbil2 said...

Hmm very interesting indeed, actually I have a site which you might be interested to look at website promoting online related site. Have a look if you like :)

 
At 9:49 AM, Blogger giantbil2 said...

Impressive post. I will definately keep an eye out for you future posts. If you like you can take a look at my site as well promotional product advertising related site. Of course you don't have to but it would be nice. :)

 
At 8:41 AM, Blogger giantbil5 said...

Hmm very interesting indeed, actually I have a site which you might be interested to look at promotional advertising related site. Have a look if you like :)

 
At 8:55 AM, Blogger giantbil5 said...

Very interesting post i have to say. I have similar info on my site if you're interested website promoting online related site. Feel free to take a look :)

 
At 5:48 PM, Blogger giantbil3 said...

Hi, I'm just skimming through some blogs which interest me and bookmarking them on the way, I will bookmark this blog and return to it, if you are interested you can check out my site advertising product related site. That's if you have time. Thanks

 
At 8:17 AM, Blogger Ia Iowa House Cleaning said...

I peep the web for blogs just like this one.
Airtight blog. Your site was off the chain and I will
return!
Come as you are and look at my home based business idea blog.

 
At 12:18 PM, Blogger Advertising Center said...

Hi, Thanks for your interesting blog. Keep up the great work! I also have a site & blog about advertising promotion
, please feel free to visit.

 

Post a Comment

<< Home