web statistics "Dash": Men love Media (More than Women): Report

Wednesday, September 07, 2005

Men love Media (More than Women): Report

Yesterday, I reported that Women love Pets (More than Men). So that Men don't left out here's an article on the not-so-surprising findings that Men spend more time than Women watching TV, using the PC, listening to the radio, using the internet, watching movies, reading newspapers and playing video games.


(stats from eMarket.com)

Keep these figures in mind when you are tailoring your advertising message to your customers. It also reinforces that, regardless of whether your are targeting males or females, that to get at your target market you need to adopt a multi-channel advertising strategy.

One more thing:

Maybe this is why Men spend so much time with media than Women... ;)


Family Work & Caregiving Statistics
Number of working mothers who reported they
do far more of the household chores than their spouse or partner:
8 out of 10

Ratio of mother’s time to father’s time spent on all
weekday caregiving activities in dual earner
families:
3:2

Ratio of mother’s time to father’s time
spent on weekday caregiving activities involving household chores and learning
activities in dual earner families:
2:1

Hours a week
devoted to childcare, housework or shopping by mothers in dual earner
couples:
25

Hours a week devoted to childcare,
housework or shopping by fathers in dual earner
couples:
14.5

Hours a week devoted to childcare,
housework or shopping by mothers not in the
workforce:
39

Hours a week devoted to childcare,
housework or shopping by fathers not in the
workforce:
20

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