web statistics "Dash": Surfers with full stomachs go clickety click

Wednesday, September 14, 2005

Surfers with full stomachs go clickety click

aQuantive's Atlas Institute (via Clickz) have shown that web surfers have a higher conversion rates during lunch breaks and evening times.

The report identifies the lunch break and evening hours before bedtime as
times that yield the most conversions. At mid-day, conversions are 35 percent
higher than the overall average.

Some online publishers charge a higher rates according to "dayparts". Gee if only there was an auction site to auction off their popular primetime ad space! "/shameless_plug"


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