web statistics "Dash": Women love Pets (More than Men): Report

Tuesday, September 06, 2005

Women love Pets (More than Men): Report

A new company, Animal Radio Network , has just registered as an Ad-Bay-er. They are America's first full-time animal radio show. As luck would have it, just this morning I came across some interesting results from Hartz's May 2005 Human-Animal Bond survey:.

Women and special bond with pets
According to the survey, women pet owners show a particularly strong bond with their pets. Here’s what we found out.
  • Women (16 percent) are nearly three times more likely than men (6 percent) to say they would dump their boyfriend/girlfriend that their pet didn’t like

  • Nearly a third of women (31 percent) say they spend more time with their pet than their spouse/significant other vs. only 15 percent of men

  • 29 percent of women ages 18-34 say they notice celebrities pets in the news now more so than before


Human-like habits of pets
Whether getting under the covers or the dining room table, our pets are becoming more like us or maybe we becoming more like our pets? Among those who own dogs and/or cats:

  • About one in three (32 percent) say their pet watches TV; dog/cat owners in the Northeast are more likely to say their pet watches the tube (41 percent) than those in the West (30 percent), south (29 percent) and Midwest (29 percent)

  • Nearly a half (48 percent) say that their pet sleeps on the bed and hogs the covers and the pillow

  • 51 percent of dog owners and 40 percent of cat owners say their pet sits by the dinner table and begs for human food

The American Pet Product Manufacturers Association have some interesting statistics on the Pet Industry. 63% of U.S. households own a pet, which equates to 69.1 millions homes. Total expenditure on pets in America is worth over $35.9 billion in 2005 (est.). Judging from the Hartz survey it's not really that hard to see why we spend so much on our pets.


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