web statistics "Dash": 5 tips to kick start Q4 sales...

Thursday, October 13, 2005

5 tips to kick start Q4 sales...

Heidi Cohen from Clickz has 5 great tips to kick start your revenues...

  1. Add Halloween, Election Day, or Veterans' Day promotions to your marketing plans. Since you're adding them late in the game, you need a short turnaround that doesn't cannibalize your Christmas/Hanukkah/Kwanzaa-related sales. Other underexploited holiday ideas that can break through and distinguish your firm are Winter Solstice, Fall Back (for changing the clocks), and First Snow. Tie these events into your product line for the greatest potential.

  2. Include RSS feeds to distribute marketing promotions, if you don't already use them. To keep your feeds interesting, incorporate a mix of special offers and product-focused information. Support these promotions throughout your Web site and in site footer links.

  3. Send sponsored e-greetings for Thanksgiving, Christmas, and New Years. Go beyond a hackneyed "Thank you for your patronage" message to give something special to engaged customers. If you're a travel site, include more than just a travel widget. Send a sponsored card with links for flight tracking and driving directions. Your customers will find your communication useful even if they didn't purchase tickets from you.

  4. Give holiday purchasers a coupon for use after January 1. Many retailers experience lower sales after the holidays. Give customers a reason to come back. Position it as "We think you deserve a gift!" Remember to mentioned it can't be combined with other discounts.

  5. Create tie-in offers. This promotion can be used on a media site in a special sponsored section giving users a free subscription, on an e-commerce site as a purchase with purchase (where customers receive a deal on a related product), or coordinated with a sister or non-competing company to offer customers something they find useful.


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