web statistics "Dash": Comedy Central launches MotherLoad.com: 80 new vids a week...

Friday, October 28, 2005

Comedy Central launches MotherLoad.com: 80 new vids a week...

Comedy Central will launch their broadband-enabled site, MotherLoad.com, on Nov. 1, promising 80 new 3-5 minute videos each week (via AdAge). Their strategy is pretty well summed up by this statement:
“Our audience wants content when they want it,” said Mitch Fried, senior VP-promotion marketing.

Advertisers include Verizon Wireless, Volkswagen and U.S. Army. Network excutives have also indicated that they may move to delivering content over wireless channels if MotherLoad.com is successful.

Another reason why content is king.

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