web statistics "Dash": Playboy slashes ad rates; Readers to pay more for printed porn

Thursday, October 13, 2005

Playboy slashes ad rates; Readers to pay more for printed porn

(Via AdAge)
Playboy is slashing its guaranteed paid circulation for advertisers -- the all-important metric known as rate base -- by 4.7%, to 3 million from 3.15 million, and hiking its cover price to $5.99 from $4.99.

Playboy is facing stiff competition from a relaunched Penthouse and from "softer" mags such Maxim and FHM. It also faces tough competition from the Internet - where you can get high quality "articles" for free.

Playboy Circulation stats:
Penthouse had an average paid circulation of 355,698 during the first half of this year, down from 400,229 during the first half of 2004, according to its filings with the Audit Bureau of Circulations.

Playboy's rate-base reduction takes effect with January issue; the cover price will rise one month later. A spokeswoman did not return a call seeking comment by deadline.


At 9:14 AM, Blogger Home Based Business Opportunity Seeker said...

Great blog.  I just like the site and I will get a
visit again! In my spare time I usually try and look
for blogs just as neat as yours.
Go and click my home based business network marketing blog.

At 9:42 PM, Blogger p said...

http://www.idesirefreedom.com/home based business lead
***Hi, this is Paul. I found this great way of getting phone verified leads FREE.
Discover how you can use the same Million Dollar Recruiting System that I use at NO-CHARGE ,
for the first 30 days! Plus, get a FREE 23-Page Report Called:
�My Million Dollar MLM Recruiting System!�***



Post a Comment

<< Home