web statistics "Dash": Innovative Ad Mediums: Computer Screen Floor Mat...

Monday, November 07, 2005

Innovative Ad Mediums: Computer Screen Floor Mat...

Tech firm Intellimat has patented a computer mat less than an inch thick that can be placed on the floors of retailers for in-store advertising.
Essentially a PC wired to a storewide computer, the mat is sturdy, but thin enough to roll a shopping cart over, and it can play ads with sound at shoppers walking on it. At $9,900 each, the four-screen plasma mat is being shopped to grocery and drugstore chains nationwide.
Intellimat, based in Roanoke, Va. and financed by incubator The Egg Factory, declined to name its clients, but said retailers set to launch test markets include a national grocery store and national drugstore chain. Typically, in-store advertising providers have revenue-sharing agreements with retailers, but Intellimat has not set up a formal sales process yet.
(via AdAge)


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