web statistics "Dash": 2005-09-04

Thursday, September 08, 2005

"Coronation Street" Mobisodes...


NetImperative reports that ITV in the UK plans to deliver 2-minute Coronation Street clips for its mobile service:


ITV said it expects to charge between 25p and £5 a clip, depending on the content, with charges made to the user’s mobile phone bill.


I wonder if ITV will be ever broadcast the 1960s episodes over mobiles?

Coronation Street circa 1960s: Check out the guy with the pipe... there's never enough pipe smoking in today's world.

Wednesday, September 07, 2005

Men love Media (More than Women): Report

Yesterday, I reported that Women love Pets (More than Men). So that Men don't left out here's an article on the not-so-surprising findings that Men spend more time than Women watching TV, using the PC, listening to the radio, using the internet, watching movies, reading newspapers and playing video games.


(stats from eMarket.com)

Keep these figures in mind when you are tailoring your advertising message to your customers. It also reinforces that, regardless of whether your are targeting males or females, that to get at your target market you need to adopt a multi-channel advertising strategy.

One more thing:

Maybe this is why Men spend so much time with media than Women... ;)


Family Work & Caregiving Statistics
Number of working mothers who reported they
do far more of the household chores than their spouse or partner:
8 out of 10

Ratio of mother’s time to father’s time spent on all
weekday caregiving activities in dual earner
families:
3:2

Ratio of mother’s time to father’s time
spent on weekday caregiving activities involving household chores and learning
activities in dual earner families:
2:1

Hours a week
devoted to childcare, housework or shopping by mothers in dual earner
couples:
25

Hours a week devoted to childcare,
housework or shopping by fathers in dual earner
couples:
14.5

Hours a week devoted to childcare,
housework or shopping by mothers not in the
workforce:
39

Hours a week devoted to childcare,
housework or shopping by fathers not in the
workforce:
20

Tuesday, September 06, 2005

Women love Pets (More than Men): Report

A new company, Animal Radio Network , has just registered as an Ad-Bay-er. They are America's first full-time animal radio show. As luck would have it, just this morning I came across some interesting results from Hartz's May 2005 Human-Animal Bond survey:.

Women and special bond with pets
According to the survey, women pet owners show a particularly strong bond with their pets. Here’s what we found out.
  • Women (16 percent) are nearly three times more likely than men (6 percent) to say they would dump their boyfriend/girlfriend that their pet didn’t like

  • Nearly a third of women (31 percent) say they spend more time with their pet than their spouse/significant other vs. only 15 percent of men

  • 29 percent of women ages 18-34 say they notice celebrities pets in the news now more so than before



Surprisingly:


Human-like habits of pets
Whether getting under the covers or the dining room table, our pets are becoming more like us or maybe we becoming more like our pets? Among those who own dogs and/or cats:

  • About one in three (32 percent) say their pet watches TV; dog/cat owners in the Northeast are more likely to say their pet watches the tube (41 percent) than those in the West (30 percent), south (29 percent) and Midwest (29 percent)

  • Nearly a half (48 percent) say that their pet sleeps on the bed and hogs the covers and the pillow

  • 51 percent of dog owners and 40 percent of cat owners say their pet sits by the dinner table and begs for human food



The American Pet Product Manufacturers Association have some interesting statistics on the Pet Industry. 63% of U.S. households own a pet, which equates to 69.1 millions homes. Total expenditure on pets in America is worth over $35.9 billion in 2005 (est.). Judging from the Hartz survey it's not really that hard to see why we spend so much on our pets.

Tips for generating PR for your business...

Great article on Entrepreneur.com from Al Lautenslager on Implementing a PR Strategy in 7 Days.

In short:

Day 1: Determine your target.

Day 2: Develop a database of contacts from day one.

Day 3: Determine what PR story you will communicate.

Day 4: Write the actual press release.

Day 5: Send your press release to those in the database you established on
day two.

Day 6: Use your press release for other things.

Day 7: Continue your efforts to establish relationships with editors,
reporters and producers.

I've used a few of these tips in the past and they have worked quite well.

Monday, September 05, 2005

News from Japan: Miss Train. Get Nude.

Abby, our illustrious correspondent from Japan, sent me an article on a business offering women who miss the last train to spend the night at an exclusive women’s spa.


Spa Laqua opened in Korakuen in 2003 featuring natural hot spring baths and
sauna facilities. Its location allows women to drop in anytime and soak away
their worries.

“There are more women lodging here than we initially
expected,” said Nao Iwase, a spokeswoman for Tokyo Dome Corp. The company
expands its women-only space during the late-night hours to meet customer
demand.

The spa is open from 11 a.m. to 9 a.m. the next day. Overnight
stays cost about 5,000, yen which is cheaper than taxi or hotel fees for many
people.


and


fresh underwear offerings are also popular with female customers


5,000 yen is about 42 USD which is not too bad… makes me want to go to Japan to NOT catch the train because luckily:



Men can also use the facility, but there is a special lounge just for women.

Ad-Bay's Search Phrases August 2005

Interested in the search phrases people put into search engines to get to Ad-Bay? We thought we would let you know, so that if you have relevant ad space you might want to think about listing it.

Top 20: Read the full list here

(numbers in brackets are % of total)
advertising space (3.20%)
ad space (3%)
sell ad space (2.60%)
advertising rates (1.90%)
remnant advertising (1.60%)
sell advertising space (1.40%)
advertising auction (1.40%)
selling advertising space (1.30%)
ad rates (1.20%)
media buyers (1.10%)
taxi advertising (1.10%)
ad space for sale (1.10%)
newspaper advertising (0.90%)
ad auction (0.80%)
billboard advertising (0.80%)
chicago billboard advertising (0.70%)
selling ad space (0.70%)
free ad space (0.70%)
advertising space wanted (0.70%)
i want to buy advertising space (0.70%)

Read the full list here    

2005: International Year of Microcredit.

Give a man a fish and you feed him for a day. Teach a man to fish and you feed
him for a lifetime

- Chinese Proverb

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. Teach a man to create an artificial shortage of fish and he will eat steak
- Jay Leno

The United Nations have declared 2005 the International Year of Microcredit.

Microcredit is a small collateral-free loan extended to entrepreneurs who are too poor to get a loan from traditional banks (Wikipedia). Loans are lent to people to start their own business (usually for self employment) to purchase tools and equipment to generate income.

Microcredit is primarily targeted towards developing countries around the world as a way to help people help themselves. Although interest rates charged on these loans are high (from 20 to 100 percent per annum), microcredit supporters say that studies conducted in India, Kenya and the Philippines found that the average annual return on investments by micro-businesses ranged from 117 to 847 per cent. That’s enough to get any business man and woman excited. Women entrepreneurs, indeed, have been the big beneficiaries of microcredit, where they have been traditionally shut out of obtaining finance to run businesses on their own.

Detractors of the microcredit scheme claim that finance institutions are making big profit at the expense of the poor. However, microcredit financial institutions cannot be expected to deliver long-term services to the poorest areas of the world without making a profit. In fact, having a healthy profit margin will encourage other finance companies to move in and offer more microcredit loans which means that a) more money will flow into the poor countries and will have a stimulatory effect on the economy and b) competition will drive interest rates lower.

So this got me thinking… can the concept of microcredit be applied to first-world countries such in situations like Hurricane Katrina? Although the finance industry is much more mature in the US, can a microcredit style loan help small businesses in New Orleans and the affected areas? It can act a stimulatory boost to the local economy and can act as a raise the hopes of the thousands that have been affected.