web statistics "Dash": 2005-09-18

Friday, September 23, 2005

Learn the Ins and Outs of In-Game Ads...

IGA Partners (via Clickz) have announced their "Gaming 101" edcuational classes to teach the market about the in-game advertising industry:
This September, kids aren't the only ones back in school. Media buyers and planners, strategists, brand managers, CMOs, media supervisors, and creative directors are hitting the books to learn more about an increasingly effective method of interactive promotion: in-game advertising.Agencies around the world are enrolling their teams in Gaming 101, a series of informative sessions offered by full-service in-game advertising media group IGA Partners. The goal, the company says, is to "educate the marketplace on the current and near future videogaming landscape, the changing demographics of gamers, how the hardware platforms differ from each other, and post importantly, how to run in-game advertising campaigns that get the right results."


Other interesting facts:
Activision and Nielsen Entertainment have reported 67 percent of gamers believe in-game advertising makes games more realistic and 40 percent of male gamers say in-game ads influence their purchasing decisions.


According to Yankee Group, the video game industry will swell to over $8.3 billion by 2008 and boast over 126 million gamers, many of whom will be over the age of 35. It also projects the advergaming market will reach $260 million by 2008, compared with a mere $79 million in 2003. Forrester Research predicts a quarter of North American households will be playing video games online by 2007.

Thursday, September 22, 2005

Interactive Stewie Promotes Family Guy DVD

To promote the latest Family Guy DVD series the boffins at Fuel Industries have created Stewie Live (reported by AdRants).

As is usually the case with these command-based sites, Stewie, of course,
burps, farts and has sex. Beyond that, Stewie reacts to 160 commands so far and
the list will surely grow.


Be sure type the words "Chicken", "Simposons", "Dance", "Gun"and "Poo."

You might also want to check out the Lynx Girls Live.

Wednesday, September 21, 2005

U.S. Cities ask: Am I hot or not?

Top 10 U.S. Cities (by size) for entreprenuers ranked by Entrepreneur.com:
Large Cities:

1. Phoenix-Mesa , AZ
2. Charlotte-Gastonia-Rock Hill , NC-SC
3. Raleigh-Durham-Chapel Hill , NC
4. Las Vegas , NV-AZ
5. Indianapolis , IN
6. Washington-Baltimore , DC-MD-VA-WV
7. Atlanta , GA
8. Nashville , TN
9. Austin-San Marcos , TX
10. Memphis , TN-AR-MS
MidSize Cities:

1. El Paso , TX
2. Tucson , AZ
3. Birmingham , AL
4. Charleston-North Charleston , SC
5. Mobile , AL
6. Madison , WI
7. McAllen-Edinburg-Mission , TX
8. Columbia , SC
9. Greenville-Spartanburg-Anderson , SC
10. Tulsa , OK
Small Cities:

1. Auburn-Opelika , AL
2. Wilmington , NC
3. Lincoln , NE
4. Yuma , AZ
5. Green Bay , WI
6. Jonesboro , AR
7. Huntsville , AL
8. Laredo , TX
9. Richland-Kennewick-Pasco , WA
10. Springfield , MO
Top 10 States:
1. Arizona
2. New Jersey
3. Delaware
4. Virginia
5. Alabama
6. North Carolina
7. Maryland
8. Georgia
9. South Carolina
10. Hawaii

Top 10 Counties:
1. New York , NY
2. Maricopa , AZ
3. Fulton , GA
4. Fairfax , VA
5. Du Page , IL
6. Travis , TX
7. Santa Clara , CA
8. Clark , NV
9. Franklin , OH
10. Oakland , MI


Cities/Regions are ranked by 1) Number of companies within an area that started 4 to 14 years ago and have at least five employees today and 2) Measurement of a company's job growth that accounts for both absolute and percent change in employment.

It's interesting to see the growth areas around the US particularly if you thinking of moving or expanding your business.

Complete list of city/region rankings can be found here.

Tuesday, September 20, 2005

TV or Online Advertising?

Five questions from Pete Lerma of Clickz to decide whether you should advertise on TV or Online:
    • Is my target audience online? Analyze your target audience's media consumption. If the audience spends most of its time online and under-indexes for TV consumption, think about how you can use interactive media to deliver your message. You'll find that a lot of people spend more time online than anywhere else.
    • Is my message best delivered in video? You might expect an affirmative answer to this question would move you more toward TV. But, TV isn't the end all, be all; video is. It's hard to argue the effects of motion and sound. Video is an incredibly powerful messaging tool. But it doesn't have to be delivered on a TV set. Sometimes, it shouldn't be.
    • Do I need more than 30 seconds to tell my story? If you have a complex or fantastic product, you may need more time to tell your story. With TV, it can be difficult -- and expensive -- to deliver a message that's 120 seconds or longer. Consider moving that message online and using a VOD (define) platform in conjunction with your interactive video placements. Use your interactive ad units to draw people to the Web site where you can deliver the long-form video message.
    • How high is broadband penetration among my target audience? According to Web Site Optimization, U.S. broadband penetration is currently 58.5 percent of Internet households. However, if your target audience is younger or more affluent, you may find that percentage is much higher. If you have an audience with 80 percent or 90 percent penetration, that audience isn't just prepared for but expecting engaging brand experiences. This is an opportunity to deliver long-form video content.
    • Is the Internet an important channel for my client's business? Consider the category your client competes in. Is there a heavy reliance on the Internet for
      research in this category? Can the product or service be purchased online? If you can answer "yes" to these questions, don't be afraid to use online as your primary messaging medium.

Generating Word of Mouth Advertising

Word of mouth used to be the ony way to promote your business back in the 1800s for many people. Now we have a myriad of ways with which to advertise. However, word of mouth advertising is still one of the most powerful ways to build brand loyalty among your customers. In fact there is now an association (WOMMA - Word of Mouth Marketing Association) dedicated to this. (WOMMA have an "Word-of-Mouth vs Advertising: Consumers in Control" conference on September 28)

MarketingProfs have an article devlving into the psychological needs of consumers in why customers feel the need to share information with each other. In particular, the difference between men and women's brains:
...since the early 1990s, research studies conducted by leading psychologists,
biologists, neuroscientists, paleontologists and ethnologist have clearly shown that there are in fact brain differences between men and women. These differences do impact each gender's preferred way of communicating, learning and socialization.

The key difference is area of the brain devoted to emotion - a key way to build brand loyalty:



MRI scans of both men and women have successfully located the area of the brain
that is responsible for emotion. In men, emotion is located in two areas of the
right side of their brain. Located in only one side, men's emotions can operate
separately from the other brain functions. Women's emotions are located in both
hemispheres of the brain, making her more able to "switch her emotions on" while
her brain performs other functions. Ask any brand steward, and they will tell
you the key to building brands is getting to the emotions... building
associative memories.

Which leads to another important aspect in generating word-of-mouth - communication. Women love to communicate and share:

talking is necessary for processing information. Her brain is prewired to use
speech as is a primary form of expression.

Thus when you are creating a word-of-mouth strategy, remember that when targetting females, make sure that you create an engaging, trusting, community based feel not just for your brnad, but for your entire business. Use techniques like viral marketing, blogs, personalised email and great sales staff to continually build your brand appeal.

Monday, September 19, 2005

Bum-vertising

There are no limits to the lengths people go to promote their business. One enterprising individual has enlisted an army of beggars on the streets of Seattle to prominently display his website, PokerFaceBook.com.

Money, sandwiches, chips, apples, water, and other beverages have all been
dispensed in order to compensate the homeless in the Seattle Bumvertising™
campaign

Great idea… though I think the community at large will find it a bit off putting. Read some of the public reactions. Also check out the enlightening “Economic Analysis” of Bumvertising.

But at the end of the day, money goes into the pocket of these beggars-turned-human-billboards, for a far more productive use than those roadside car window washers.