web statistics "Dash": 2005-10-16

Friday, October 21, 2005

4 reasons your email isn't being delivered...

Been frustrated with the lack of deliverability of your emails?
Karen J. Bannan from BtoB Online gives some reasons why:

1) Reason No.1: You’re sending too much mail.
Your company could be labelled as a spammer. Complaints could be from your customers, who no longer want to be contacted or feel that they are not in control of the amount of emails you send them.

2) Reason No.2: You haven’t checked your list lately.
Bounced emails and "user unknown" flags ISP's and spam filter companies assuming that your sending emails with changed prefixes in the recipient's address. Make sure you have a double opt-in system to weed out subscribers using fake email addresses.

3) Reason No.3: Your infrastructure isn’t set up right and secure.
Some servers can be hacked and spammers can send mass-emails via your server, thus damaging your company's image.

4) Reason No.4: Your content looks like spam.
Messages that use spamlike wording, images instead of text or a single link instead of many.

Wednesday, October 19, 2005

Video iPOD shows content is king...

Poor old advertisers. With the increasing amount of mediums for delivering content, advertisers now have to contend with the release of Video iPOD - showcasing hit shows like "Lost" and "Desperate Housewives." The power of consuming content is shifting ever more towards the consumer and advertisers are getting nervous.

"The idea of consumer-controlled content has been prevalent," according to Andrew Swinand, executive vice-president at Starcom Worldwide, part of Publicis. "This is the tipping point in terms of it coming to fruition."(via MarketingVOX)

Although Apple will not allow ads to be run on Video iPODs - yet - how can advertisers deliver their message to the throws of newly empowered consumers?
I think that product placement deals and sponsorship deals will be the biggest growth area in years to come. Expect to see a lot of deals between producers and advertisers in this area. I also expect that TV ad rates, in the long term, will decline with more and more viewers consuming their content when, where and how they want.

Tuesday, October 18, 2005

GE and Dow Jones: Eco-friendly business idea can win you $50,000

GE and Dow Jones have an interesting business plan competition so-called "ECOnomics: The Environmental Business Plan Challenge"

From their website:
GE and Dow Jones are looking for great business ideas that combine environmental innovation and profitability, because we truly believe that "green" business represents good business. That's why we're offering some help to those who share in the belief that environmental consciousness and effective business practice don't have to diverge. In fact, we're so sure of it, we're going to put up some green to help it along - $50,000 of it.

So if you're a university student, an MBA candidate or a confident entrepreneur, submit your business idea and you could win $50,000. It's time to get your enterprise to help the earth, off the ground.

Monday, October 17, 2005

Shameless Plug 104: Advertisers can now post their ad space needs on Ad-Bay

Ad-Bay have launched a new free “Give Me Space” service designed for advertisers to post their ad space requirements. Media sellers can then offer their ad space stock for consideration.

Ad-Bay currently operates as an advertising space marketplace where media sellers can post their ad space details and buyers can browse through and bid for the space on offer. Ad space categories include billboards, radio, internet, magazine, in-game ads and sponsorships.

“Ad-Bay’s long-term goal is to create a dynamic and vibrant community of advertising space buyers and sellers. Our new ‘Give Me Space’ service will further add to the way buyers and sellers interact.” Graeme Klass, CEO and Founder of Ad-Bay said, “Advertisers can list their specific ad space requirements such as target demographics, location, media etc. Media sellers who match their requirements can then submit their ad space and the advertiser can then, if they wish, enter a bid.”

“For example, if you are looking to target the Hispanic community, simply submit a “Give Me Space” ad, free of charge, on our site and then simply wait for media sellers that target the Hispanic market to submit their offer to you. Privacy is assured as contact information is only exchanged when the advertiser agrees to purchase the space through Ad-Bay’s bidding and buying system.”

In an age of increasing media fragmentation, businesses are looking for a multi-channel approach to delivering their message. This new service looks to assist advertisers create an effective, multi-channel, targeted campaign.

Creating a “Give Me Space” listing is free.

About Ad-Bay
Established in May 2005, Ad-Bay’s (http://www.ad-bay.com) goal is to create a dynamic and vibrant community of buyers and sellers of advertising space. Buyers and sellers are matched through an online auction system. Ad-Bay’s Founder Graeme Klass runs a related blog site called “Dash” (http://ad-bay.blogspot.com) with marketing and advertising news and tips for businesses and entrepreneurs.