web statistics "Dash": 2005-11-06

Tuesday, November 08, 2005

Business Tip: Use LinkedIn...

Most entrepreneurs will tell you that your professional networks are a large determinant of your venture's success.

LinkedIn utilises the concept of 6-degrees of spearation:
LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners. Through LinkedIn, you can accelerate your business effectiveness and career success by leveraging the network you already have. LinkedIn makes it easy to receive and seek out opportunities through your extended network while protecting your privacy, your inbox and your existing professional relationships.

So a scenario might be:
You spot a high-ranking executive, Mel, that you want to get a hold of, but don't know personally. However, one of your trusted contacts, Greg, does have this person as a trusted contact. You can request Greg to refer your details to Mel. She can then decide whether or not to contact you.

Contact information, such as email, is hidden, unless they accept your invitation to be part of your LinkedIn network.

I currently use LinkedIn and have been able to meet a few contacts and also refer a few on as well.

Monday, November 07, 2005

Innovative Ad Mediums: Computer Screen Floor Mat...

Tech firm Intellimat has patented a computer mat less than an inch thick that can be placed on the floors of retailers for in-store advertising.
Essentially a PC wired to a storewide computer, the mat is sturdy, but thin enough to roll a shopping cart over, and it can play ads with sound at shoppers walking on it. At $9,900 each, the four-screen plasma mat is being shopped to grocery and drugstore chains nationwide.
Intellimat, based in Roanoke, Va. and financed by incubator The Egg Factory, declined to name its clients, but said retailers set to launch test markets include a national grocery store and national drugstore chain. Typically, in-store advertising providers have revenue-sharing agreements with retailers, but Intellimat has not set up a formal sales process yet.
(via AdAge)