web statistics "Dash": 2005-11-20

Monday, November 21, 2005

Female butt road hazard...

A bare assed female model advertising a cellulite treatment is being labelled a road hazard by an Italian consumer group (via The Australian)
Plastered over the backs and sides of Rome buses, the cheeky new advertisement for beauty treatment centre DCC features a naked bottom with the slogan "Free of orange-peel (cellulite) in 40 days - 16 sessions for E640".

Apparently this is a recent trend in Italian advertising...

Attention-grabbing nudity - invariably involving attractive young women - seems to be one of the most popular advertising gimmicks in Italy.
Blatant nakedness rarely has anything to do with the product being advertised. One clothing company uses the image of a woman fleeing through a forest - in her birthday suit.

Sex sells... funny that.